Native advertising is the bleeding edge of content marketing and gives web publishers a lot of bang for their content buck. This relatively new form of advertising integrates high quality, sponsored, content into your reader’s regular news feed.
Unlike SEO, native advertising is all about delivering value to end-users in the form of content they actually want to read. (And in the best-case scenario, they’ll go ahead and share that content on their social networks.)
Native advertising also allows you to build your brand across a variety of sites and formats that would normally be out of your reach. If you’re looking to take a break from the world of keywords and backlinks, native advertising is a great alternative.