The best way of transitioning away from your SEO obsession is by replacing it with a quality content obsession. Instead of obsessing over keyword-packed spreadsheets, web publishers can focus their energy on building a solid editorial calendar/plan.
Just think about it for a moment, end-users don’t come to your site to look at advertising or to skim half-baked content, they want something meaty. If you can consistently deliver high quality content that offers real value, Google will eventually notice your work.
Investing in an effective, long-term content marketing strategy is a major investment that won’t pay out right away. That said, if you’re committed to giving end-users content they can really use on a consistent basis, you’ll never think about SEO again.