Mobile advertising does something internet advertising has been unable to do since it began in the 1990’s; it actually reaches end-users.
In a recent interview with Forbes Magazine, Medialets CEO Eric Litman explained the simple truth about mobile ads:
Mobile ads actually do work. People will do almost everything on their phone that they do on their desktop
Even better, mobile ads in the entertainment and travel categories clock in a click-through rate that’s nearly 60% higher than other categories. When combined with value-add bonuses and top-notch content, mobile advertising is a very good deal for casino affiliates.