Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…
The days of keyword-centric SEO are long gone. Right now, if you want to secure a good spot for your affiliate business on the results pages, you'll need to take care of much more than just building your content around keywords. For instance, there's the issue of semantic search. Here's what to do about it:…
Re-targeting Sees its Day The days of casting out a wide net across the Internet and hoping it came back full of players are coming to an end. Today's Internet is a world filled with elusive customers who swim in and out of your market space at will. That's where ad re-targeting comes into the…
Has social media supplanted SEO as the key to grabbing higher page rankings? That's a question that plenty of casino affiliates are asking but, according to recent posting on Search Engine Journal by Kelsey Jones titled, How Social Media Changed SEO and Why Your Business Can't Thrive Without it, it's already too late. Jones says…
We've witnessed a lot of talk after the recent Pigeon update. Many businesses and site owners have been affected by the update in some way, which has forced them to adjust their approach and search engine optimization methods. So let's take a look at what's been going on and what is the possible direction for the local…
The pressure to build up a huge social media base is so strong these days that some web publishers have turned to black hat tech techniques, like buying followers, to help them along. While the thought of spending twenty or thirty dollars on a few hundred Twitter followers sounds pretty appealing, it's a temptation that…
There's been a very interesting study shared at Search Engine Journal a couple of weeks ago. It speaks about SEO agencies and the current trends in the SEO business in general. The study was built on a survey that reached 400 respondents, including SEO agencies, SEO clients, and even people actively refusing to work with an…
With SEO being as huge of a topic as it is, there will inevitably be some myths circulating around. So today, let's take a look at 10 of those myths and explain how to deal with them. 1. The chase to rank no.1 While having the top ranking page for a given keyword is surely…
Earlier this year, AskGamblers founder Igor Salindrija had a flash of inspiration and decided to completely redesign his signature site. Over the next few weeks, Salindrija poured his heart and soul into the project. He put in long hours; compiled a design bible to keep himself on track; and came up with an entirely new…
Native Advertising Native advertising is the bleeding edge of content marketing and gives web publishers a lot of bang for their content buck. This relatively new form of advertising integrates high quality, sponsored, content into your reader's regular news feed. Unlike SEO, native advertising is all about delivering value to end-users in the form of…
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