Offer Something of Value Your customers' email inbox offers up some pretty valuable, and crowded, Internet real estate. So unless you're offering up something of value, there's really no incentive for anyone to sign up for your newsletters and announcements in the first place. That's why offering up something like a free e-book or exclusive…
[caption id="attachment_18380" align="alignright" width="268" caption="To poach or not to poach?"][/caption] Player poaching is one of those tolerated, but ethically dubious, practices that's existed as long as casinos, of any kind, have existed. Technically, there's nothing illegal, or even immoral, about one affiliate doing anything it takes to grab a player, that's what businesses do. White…
Although Zynga is the largest social gaming company in the world – with roughly 230 million users – it has not reached the top of the industry without help. The company’s games are present on many platforms, with a large portion of its revenue coming from Facebook. However, it appears that Zynga is ready to…
Spamdexing is a catch-all phrase that covers a number of ethically dubious black hat SEO tricks and techniques (though not all spamdexing is black hat). Just click through the forums on CAP, or any other big affiliate site, and you'll see the term spamdexing pop up over and over. But what does it really mean?…
The last few Panda updates from the hive brain at Google have sent a clear message to the affiliate marketing world that content matters more than ever. Publishers who rarely considered the quality, or quantity, of their content are now scrambling to come with new articles and are looking to link building applications like SEOLinkvine…
[caption id="attachment_17428" align="alignright" width="200" caption="Conversion guru Bryan Eisenberg"][/caption] Drawing big revenues in affiliate marketing is easy, all you have to do is convert site visitors to depositing players. Converting visitors to depositing players, however, can be very challenging. But challenging doesn't mean impossible. Bryan Eisenberg is an internationally renowned conversion expert and author of New…
With over 100 million members and counting, LinkedIn is one of the fastest growing, and least understood, social networks around. If you think that LinkedIn is just a site for posting your resume and keeping track of old co-workers, you're missing out on some major opportunities. Unlike other social networks, LinkedIn is all business, all…
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