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Patel recommends paying close attention to your meta descriptions and utilizing SEO tools like All-in-One SEO Pack to get the most out of them. The meta description is not necessarily something that your readers are going to be looking at closely, but it’s an important factor in determining page rankings.

Google sets out some pretty clear guidelines on this subject which boil down to keeping your descriptions:

  • Very Descriptive – don’t overdo it, but make certain you answer why someone would really want to read this in the first place
  • Keep Meta Descriptions Unique – This isn’t a throwaway description you can copy and paste over and over.
  • Get to the point – Google gives you 160 characters, but no one else will make it that far.

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