You don’t need to be an SEO expert to realize that a cluttered web page keeps customers from seeing what you want them to see. But page noise is also an issue that Google takes quite seriously, too. Cluttered pages are full of small factors that combine to bring down your overall ranking.
Patel recommends taking a few simple steps to clean up your website design including:
- Reducing the amount of graphics and text on your sidebar.
- Decreasing the amount of advertising on your page. Focus on a few effective ads rather than a scattershot effect.
- Put advertising below the fold. It may seem counter intuitive to publishers who want ads where people can see them, but Google bots will knock your page ranking down for above the fold advertising.
Casino affiliates often forget that the garish over-the-top decor we love in land based casinos like the Venetian or Paris are not quite as lovable on the web.