Google gives you a full 65 characters to work with when crafting a dynamic headline and title for your content. Chances are your audience isn’t going to make it even that far unless you’ve got something truly compelling.
Patel’s number piece of title writing advice is to front load the title with keywords. Those first two words are your first, and often only, chance of hooking a reader’s interest. So keep them clear, emotional and make certain that what they see on the title is what they get in the content.