There are many ways in which you can do marketing work and planning for your affiliate business. One of the better ones, though, is to take a look at the current stats and predictions, and then build your operations according to the things that are actually going on. So today, we're taking a look at…
There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. Here's what you can do to get the…
When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…
There's an interesting study done by Chitika - the online advertising and PPC marketing company. What they say is that the visitor coming to your site from search is more likely to click an ad than any other kind of visitor (including direct visitors, social media visitors, even people browsing your site internally). Chitika goes…
Nowadays, Google AdWords offers a ton of features, and mastering them all has a learning curve. For that reason, there is a number of known challenges in ad tracking when running various pay-per-click campaigns. Today, we want to present 5 possibilities to kick-start your conversion tracking. 1. Track and Integrate Your Click-to-Call Ads If you've…
Video ads are this new thing that everyone's been talking about lately. Video ads on Facebook that is. Facebook is expected to introduce these new advertising opportunities at any day now. The only downside though, is that you won't be able to try it out unless you have a budget of $1 million or more…
It seems like these days everything is about mobile and being on your prospective customers' phones. To be honest, it's hard to argue that mobile isn't important for the marketer of today. And there's nothing better than getting your hands on some fresh traffic sources that will help you make your affiliate business grow. So…
If you've been following affiliate news recently then you know that ValueClick - CJ's parent company lost almost 20% of its value due to their Q2 results. The good news in their announcement is the hope they have for retargeting through one of their solutions - Dotomi. So the question is: Can retargeting be valuable…
Mobile advertising is a topic that, honestly, should be quite figured out already. But for some reason, the reality is different. Every day, we are forced to interact with small banner ads that are not only hard to read, but they are also proven to bring next to no results for the advertisers using them.…
The PPC market, and the AdWords market in particular, has grown so much in competition over the last 7-10 years that people are no longer that enthusiastic about starting new campaigns and trying their strengths among other advertisers in pursuit of some search engine clicks. The interesting thing, however, is that the main PPC principles…
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