Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
Google’s recent secure search expansions have led many web publishers to wonder whether the insights they once gleaned from web analytics are a thing of the past. In a recent posting on SearchEngineLand.com titled, The Aftermath: Clafications & Expert Reactions to Google’s Move to Secure Paid Search Queries, a number of SEM experts weighed in…
A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…
There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. Marketers have quickly noticed the high CTRs and conversions that retargeting can bring when used creatively. And just to give you an idea of how big retargeting is becoming, nowadays, you can even…
While landing pages have been around for quite a while, the concept of responsive landing pages is rather new. Nonetheless, if you want to stay relevant in the growing mobile web, it's about time to look into this topic more deeply. To give you a good starting point, here are 12 interesting templates for responsive…
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
Advertising is an ever-changing space. Every year, there are new techniques to learn, and probably even more techniques to forget as they become obsolete. However, there's one channel in particular that continues to rise and introduce new opportunities consistently. Of course, we're talking about Facebook. When it comes to reach and viewer targeting, there's nothing…
It's reported that mobile sales account for 16.6% of all online sales (link), and that 17% of them come from in-app purchases (link). Mobile retargeting is all about following your visitors across various online sites they go to, and the various things they do on those sites. Having this user path at your disposal, you…
Does anyone do any sort of traditional media advertising in this day and age, honestly? Well, okay... they do. But we're not talking about old-school offline businesses here, so they are out of the picture. Leaving the traditional methods behind us, among our online business (affiliate) friends, we all know that online advertising is one…
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