What's more important for securing top page rankings, SEO or social shares? Actually, that's kind of a trick question. While the winds of change are definitely blowing in social media's direction, there's still plenty of life left in traditional, white hat SEO. The trick is coming up with a balance of techniques that maximize the…
Facebook's first post-IPO earnings report was not a hit with Wall Street investors. Shares in the world's largest social network dropped almost 10% after the report showing disappointing earnings of $.12/share on revenue of around $1.18 billion. Facebook Stock Disappoints The fact that Facebook's revenue is up 12% over Q1 and still getting punished shows…
Social apps on Facebook, LinkedIn and other social media have unleashed a torrent of demographic information the likes of which marketing departments have never seen before. Launching a successful social app and successfully mining customer data isn't easy, but it's definitely possible. Given the rapid emergence of both apps and social media, it's a subject…
Tumblr.com is a free microblogging site that's quietly built up a massive user base without a lot of mainstream media attention. It's not the place to connect with your ex-girlfriends or high school friends, but if you're looking for a social media option that skews heavily towards the younger set, Tumblr is the place to…
Facebook is offering a new cost-per-download app service that tailors advertising for mobile users based on their current app use, according to a report in the Wall Street Journal. App creators are charged by the number of apps downloaded, rather than traditional CPM or CPC methods. While some privacy critics are crying foul, the Facebook…
Most affiliates now understand that Google's Penguin updates have fundamentally changed the way link-based marketing and SEO plans are formulated. While Penguin recovery is possible, creating a more organic link network through guest blogging doesn't exactly pay the bills right away. That's why more and more affiliates are doing an end run around Penguin by…
Facebook is the undisputed king of social media with well over half a billion daily users. In 2011, the site brought in over $4 billion in ad revenue alone and, recently, they went public with an IPO that dominated the business world headlines for days. While the Facebook phenomenon is impressive it's still been something…
Did you know that Twitter has its own proprietary, and pretty robust, search engine? Chances are that even some pretty hardcore Twitter users have never used this powerful tool. Twitter's advanced search feature is a self-contained search engine that allows users to search recent Tweets using some pretty sweet search tools. It even makes it…
Facebook is launching a new targeted, real time ad bidding service called Facebook Exchange that could radically alter the way businesses advertise on the world's biggest social network. Facebook Exchange allows advertisers to target their efforts based on Facebook's vast collection of user data gathered by cookies. That means everything from browser history to social…
Now is a great time to get into the gaming business and that's why more and more entrepreneurs are looking to grab a piece of that pie through casino, poker and sportsbook affiliate programs. The global gaming industry is set to bring in as much as $151 billion in revenues this year. That number is…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
