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Zynga Stock Takes Major Hit

[caption id="attachment_27988" align="alignright" width="275" caption="Zynga's troubles are piling up."][/caption] Lately, Zynga stockholders have been collecting bad news the way Farmville players collect lost lambs. The latest bad news came yesterday when Zynga stock lost almost 20% of its value in after hours trading. No one knows for certain why the social gaming company's stock ended…

Zynga Signs Lottery Deal with MDI

[caption id="attachment_27500" align="alignright" width="286" caption="Are you ready for CityVille scratch cards?"][/caption] Zynga is pairing up with MDI Entertainment in a multi-year deal that's aimed at bringing lottery play to social gaming...and social gaming to the lottery. Lottery affiliates, scratch card affiliates, listen up! The multi-year licensing deal gives MDI, a subsidiary of Scientific Games Inc.,…

Can Justin Timberlake Revive Myspace?

Justin Timberlake is trying to revive MySpace. No, really! The Social Network co-star will attempt to compete against the character he helped to realize a billion dollars is cooler than a million dollars by re-launching MySpace, the once-popular social network site that has since been reduced to rubble by Facebook. MySpace 2.0 actually looks pretty…

SMO Tips for Gaming Affiliates

Whether you're a casino affiliate or poker affiliate, social media optimization (SMO) is something every gaming affiliate is going to have to learn. That's what Google's Penguin update was all about and you can expect them to press that point in the months and years ahead. The good news is that SMO is affordable, easy-to-learn,…

Post-IPO Zynga Struggling to Survive

Social gaming giant Zynga is struggling to hold onto both market share, and critical personnel, as their post-IPO free fall continues. Zynga Executive Exodous The big news from Zynga recently has been the steady exodus of top level executives heading for the door. Since the beginning of August, chief operating officer John Schappert, chief creative…

Social Share Buttons Can Kill Your Website Traffic, Social Strategy

Having too many social share buttons on your sites could be the very definition of too much of a good thing. That's the conclusion of an interesting article on SearchEngineJournal.com titled, Too Many Social Media Sharing Buttons Make Your Site Less Social.  We encourage you to read the whole article, but here are some takeaways…