Do most of your players come from the United States? Is this the market you are currently targeting? With online gambling being illegal in the US, there is no better time than now to rethink your strategy and attempt to change the countries your traffic comes from. By effectively increasing foreign traffic, you can tap…
We've all heard companies preach about the importance of customer service—but usually how it relates to handling a problem and settling down an upset customer. Good customer service starts before a potential player has invested a single dime with your company. It's all about providing a service to your players—whether they make $1 deposit, $100…
Over the past decade, I have carried out a lot of research on what factors are important in attracting online gambling clientele. Research has shown that virtual environments have the potential to provide short-term comfort, excitement and/or distraction – all of which can be highly reinforcing to players. There are also many very specific developments…
The Super Bowl is one of the craziest times for gaming and gambling in the United States. This year will be no exception and CAP recommends that affiliates in all sectors of the gaming industry prepare for this event as best as they can. Contrary to popular belief, it is not only those in sports…
It's not rocket science to figure out that online gamblers enjoy bonuses, for whatever reason that may be. However, casino affiliates can make great use of figuring out the reasons why casino bonuses are important for your players. Once you figure out why your players are suckers for the bonuses on your site (or why…
Are you a poker affiliate? Are you looking for a way to attract new players while keeping your profit as high as possible? If so, you should consider “split pot” games and why these are attractive to players. In some cases, it is necessary for the pot to be split or divided among multiple players.…
Player shaving, or scrubbing, is the bane of the affiliate marketing world. No matter how it’s done, or what it’s called the results are the same; fewer dollars in your account at the end of every month. While some webmasters fight shaving tooth and nail, others accept it as the price of working in certain…
Send Poker-Related Newsletters A great way to generate site traffic is to send a bi-monthly email newsletter to your poker players. This newsletter can include promotional deals, tips on casinos that provide the hottest games and best payouts, where to find the best live dealer sites and other info of the online poker industry. Sending…
There is an ancient idea stating that the common demographic profile of the online gambling industry is that of a middle aged, middle to middle-upper class male. Whereas there is definitely certain truth in that statement, it would be absolutely detrimental for your business as an affiliate to take that claim as an ultimate truth.…
People in the online gambling industry have been talking about the profitability and wonders of the Latin American online gambling market as if they have re-encountered the map to El Dorado. The truth is that Latin America has always been a fruitful place to start any new venture. The region has diversity, abundance, opportunity and…
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