Author: Mark Griffiths

Over the past 25 years of carrying out research into gambling, I have also had a sideline career in video game research. One of the most notable trends that I have written about is the increasing convergence between the worlds of gambling and video gaming. On many levels – conceptually, behaviourally, and psychologically – the…

Over the past decade, I have carried out a lot of research on what factors are important in attracting online gambling clientele. Research has shown that virtual environments have the potential to provide short-term comfort, excitement and/or distraction – all of which can be highly reinforcing to players. There are also many very specific developments…