The very strong link that not only builds the operator-affiliate relationship but also keeps it tightly together, is the customer-player relationship itself. Impossible as it might seem, imagine how tense the partnership could be if the affiliate was not able to provide the operator with the promised traffic! The key to keeping this equation in…
Over the past 25 years of carrying out research into gambling, I have also had a sideline career in video game research. One of the most notable trends that I have written about is the increasing convergence between the worlds of gambling and video gaming. On many levels – conceptually, behaviourally, and psychologically – the…
With the popularity of live dealer games on the rise, players and affiliates need to take notice. As always, staying current with industry trends will be essential to your future success as an affiliate marketer in the gaming space. The more you learn about live dealer games and why players are attracted to them, the…
When it comes to player retention, the key is to always leave them wanting more. This is a technique that not many have mastered, but once it is learned and implemented effectively it will leave the most indifferent player hooked on your site forever (or at least for a significantly long time). The best way…
Bingo has been a staple on British high streets for decades and now that it has gone online its potential seems infinite. Let’s take a look at where it’s come from and where it’s going. The national daily papers have featured bingo games for decades. With legislation for online bingo advertising relaxing and the smoking…
You’re Fired, AOL! I’ve used AOL for over 10 years but finally started to change over to my Gmail account and it made me think about how things have changed. Flash back to 1999 when I was still accessing the Internet with AOL dial up. When I got home from work, I would log on…
To build player loyalty, it's all about going above and beyond—not just meeting expectations but exceeding them. Players in 2012 have many options of where and how they spend their time online. To make sure a lot of this time is spent on your site and incorporating your services, you need to make sure your…
At its core, affiliate marketing in the gaming industry seems easy enough—potential players come to your site, hopefully for stellar content, and leave as paying depositors. It’s easy, right? Wrong. Converting visitors into players requires a great deal of advance planning well before your site ever goes live. Your chances of converting players can skyrocket…
As affiliates probably hear everywhere nowadays, Latin America is one of the hottest locations for online gambling at the moment. Online gambling has become a relevant activity in the life of many Latin Americans and from 2009 to 2011 affiliates in and out of the region have managed to draw more traffic to online gambling…
A heat map is a graphic picture of your site traffic and what that traffic does on your site. Represented by colors, a heat map can show you “hot spots,” or where most activity occurs. You can then use this information to make improvements/changes to your site's layout to maximize traffic and conversions. Here is…
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