Casino Affiliate Tracking Tips

You're doing great business as an affiliate. You're channeling tons of leads to your casino programs and your numbers are great. Then you receive your payment and you know something isn't right. Operators can mess up account stats for completely legitimate reasons, such as technical errors; i.e. disabled cookies that don't correctly record transactions. If…

Google's AdSense Gambling Policies For Affiliates

In response to advertiser and publisher feedback, Google has now expanded the types of ads available to AdSense users to include some gambling-related topics. Although Google is no longer directly banning gambling ads in certain countries, they’re not accepting them without reservation either, and advertisers are required to comply with strict ad policies. Here we…

How To Measure The ROI of Social Media Marketing For Affiliates

Most businesses today use social media as a way to promote their services in order to reach a wider audience. But how can you measure your ROI from social media websites? What is the investment translation of your “Likes,” followers and fans? Instead of learning how to accurately calculate your social media ROI, a better…