The very strong link that not only builds the operator-affiliate relationship but also keeps it tightly together, is the customer-player relationship itself. Impossible as it might seem, imagine how tense the partnership could be if the affiliate was not able to provide the operator with the promised traffic! The key to keeping this equation in…
There is a perception in the industry that the affiliate holds the most power in the “affiliate-operator” relationship and to some extent this is true. The operator does need affiliate traffic in order to reach financial goals. However, at the same time, the operator might hold the idea that he has the most power in…
This August, the Greek Gaming Law was approved by Parliament and officially came into effect, changing the way Greek gambling operators run their businesses. The law covers both Video Lottery Terminals (VLTs) and online betting and gambling (with the exception of forex). On the VLT front, Greece’s sports betting monopoly OPAP will receive a renewable…
