Speak to anyone in gambling about their thoughts on the future of the industry and you will find one topic pops up time after time – Bitcoin. Calvin Ayre predicted at the beginning of the year that a mainstream operator would start to accept the currency in 2014 and this has come true as Vera…
Autumn is the time of year when cooler weather has players heading indoors to enjoy some quality time at their favorite online casinos or wagering on their favorite sports. For affiliates who are looking for new revenue streams, fall is the perfect time of year to add a new casino or sports book to their…
Creating conversions has always been the end game in affiliate marketing and, in today's ultra-competitive market, it's a job that's never been tougher. Between Google's ever-shifting SEO standards and corporate competitors, smaller affiliates can't be subtle if they want to grab a piece of the igaming pie. In short, the days of polite CTA's and…
Marketing performance management is a fairly new business practice that's taking on a formidable task that's plagued the business world for decades. That task is nothing less than measuring the effectiveness of business marketing strategies and optimizing them for maximum efficiency. For businesses, of all sizes, that have struggled with getting an accurate sense of…
Conversion Rate Optimization (CRO) is the process of designing your website and content to maximize the number of conversions you're getting day in and day out. Sound familiar? It should. Conversion rate optimization is built on a lot of the same principles as search engine optimization and is a natural fit for conversion dependent industries…
What's your excuse for not making mobile PPC a part of your current mobile marketing strategy? Do you think that mobile traffic isn't going to convert as well as desktop traffic? Or maybe you're just not interested in optimizing your sites for mobile viewing? Could you possibly be one of those holdouts who think that…
Direct response Facebook advertising offers casino affiliates a shot at boosting their conversions while building up that all-important brand recognition. The challenge with succeeding in the Facebook advertising space is to adjust your marketing and advertising strategies to the Facebook ecosystem. This means you'll want to narrow your focus to a few very specific points.…
How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don't know the answer to this question, you may be alienating some of your most promising conversions without even realizing it. For example, do you know what time of day tablet usage reaches its peak? Or…
[caption id="attachment_41321" align="alignnone" width="640" caption="ESS' new stat-heavy look."][/caption] In the web's early days a website redesign usually didn't involve much more than switching out graphics and, maybe, adding a few new links. Those simple changes were enough to impress end-users who'd only been on the web a few years, but that's not how things work…
Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
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