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How to Create PPC Ads People Will Actually Click

The PPC market, and the AdWords market in particular, has grown so much in competition over the last 7-10 years that people are no longer that enthusiastic about starting new campaigns and trying their strengths among other advertisers in pursuit of some search engine clicks. The interesting thing, however, is that the main PPC principles…

CAP Community Member of the Month Spotlight: September 2013

We are excited to spotlight CAP’s Community Member of the Month for August 2013… Congratulations, allfreechips! allfreechips has been a member of CAP since 2005 (8 years!!!), and since then, he has posed some great threads on everything from federal taxes to getting "baby" photos submitted of old sites. We caught up with allfreechips to learn more about his…

DoubleDown & IGT: Case Study

[caption id="attachment_36530" align="aligncenter" width="300" caption="The game that started it all."][/caption] DoubleDown Casino is barely three years old, has only 80 employees, and yet is taking the social gaming market by storm. This little-social-casino-that-could has over 14 million daily users and was recently sold to International Gaming Technology (IGT) for $500 million. All those users -…

CAP Community Member of the Month Spotlight: August 2013

We are excited to spotlight CAP’s Community Member of the Month for August 2013… Congratulations, orbetting! While orbetting has been a member of our affiliate marketing forums since late 2012, she has posed some great posts and asked some important questions around site building, WordPress and domains. We caught up with her to learn more…

10 Lessons from Phil Ivey

[caption id="attachment_35990" align="alignright" width="300" caption="Ivey's icey stare."][/caption] 1. Play to Win Everything we know about Phil Ivey is based on what we've read on the Web and it's a picture of a guy who plays to win every time. Ivey's known for being a tough player who's nearly impossible to read (an obvious advantage on…

Rise of the Celebrity Endorsement

[caption id="attachment_35978" align="aligncenter" width="282" caption="Jackpotjoy's Barbara Windsor"][/caption] For a long time, it seemed that celebrity endorsements were for big brands and big budgets. That isn’t to say that brand ambassadors like Pokerstars' Rafa Nadal, 888’s Shane Warne and Jackpotjoy’s Barbara Windsor come particularly cheap, but there are other options out there. In recent years, this…

10 Lessons to Learn from Bet365

[caption id="attachment_35877" align="alignright" width="275" caption="Coates grew up around small bookmaking shops like these."][/caption] Bet365 CEO Denise Coates was born into a life of privilege and luxury as the daughter of Peter Coates, who owned a chain of successful betting shops. She could easily have lived a life of luxury, but chose a different path entirely.…