Which is the best casino affiliate marketing program? We hope you won't be surprised to find out there's no black-and-white answer to this very common question. Affiliate marketing, as a whole, is a world that covers almost any product or service you can imagine. This ranges from travel packages to toys to casino gaming and…
Aristocrat, an Australian slot machine maker, is acquiring Playtech in a blockbuster deal worth $3.7 billion (USD). It's a huge move by Aristocrat that, in the blink of an eye, turns the company into a major player in the international igaming market. Under the terms of the deal, Aristocrat will be purchasing all Playtech stock…
Sportsradar is offering its Universal Fraud Detection System (UFDS) free of charge to sports federations and state gaming authorities. The move comes as the company reports a global surge in match fixing across a wide range of professional sports. Officials at Sportsradar are alarmed at what they've been seeing on their systems over past 18…
A recent study conducted by the Australian government revealed that Aussies are gambling less than they were two years ago. That same study found that those folks who were still playing, were much more likely to be problem gamblers. Online gambling, however, showed significant growth over that same period. Australia's National Survey of Interactive Gambling…
PointsBet Canada is taking a truly localized approach to marketing as it signs on as the official sports betting partner of Curling Canada. Regulated sports betting is newly legal in Canada and curling is a homegrown Canadian sport that's unlikely to see wagers coming in from outside the country. Under the terms of the deal,…
What is iGaming? If you're currently a casino affiliate, or even just researching the most profitable affiliate programs out there, it's a definition that you should definitely know. iGaming is generally understood to be any online activity that involves a real-money wager. This includes everything from online slot play to online poker to online sports…
Regulated sports betting is coming to Connecticut this week as operators roll out a soft launch of their products to local players. The state's licensed operators include two Tribal gaming interests, as well as an operation that's run by the Connecticut Lottery Corporation. Connecticut is only the latest the US State to offer up regulated…
Fubo Gaming, a subsidiary of FuboTV, is partnering with the Cleveland Cavaliers on a multi-year partnership deal. The partnership includes lots of Fubo branding opportunities and a faux sports betting game called Cavs Pick 'Em. More importantly, the move is an important step in Fubo's plan to become a regulated sports betting operator. As is…
Gambling industry CEOs are very confident that their businesses will continue recovering from the economic impact of the pandemic over the remainder of 2021. But while they're bullish on recovery, they still have serious concerns about issues such as the labor shortage and supply chain issues. The business bosses shared their opinions in the American…
Americans love sports betting. The evidence of this newly legal love affair continues to pour in regulated wagering enters its second year in most states where it is legal. To wit: a recent report from Morgan Stanley shows that September 2021 downloads of sports betting apps are up an astonishing 183 percent over 2020's totals.…
News in the iGaming and Sports Betting affiliate world moves fast.
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