DraftKings is hoping to cash in on Super Bowl advertising hype with an advertisement featuring NFL great Rob Gronkowski attempting to kick a field goal on live TV. If Gronk makes the kick, everyone who makes a $5 or more wager on the big game with the operator will split $10 million worth of free…
Officials at DraftKings have confirmed that a number of player accounts were recently accessed by hackers who withdrew more than $300,000 from the compromised accounts. Though company officials are warning all DraftKings account holders to strengthen their passwords, they also say that the incident was limited in scope and did not involve a breach of…
DraftKings' stock prices soared 14 percent in overnight trading after unconfirmed rumors of a new partnership with ESPN hit the internet. The overnight price leap came after Bloomberg published a report saying that the two companies had entered into the arrangement based on "reports from people familiar with the matter." From there everything else is…
October is Breast Cancer Awareness Month and DraftKings is getting on the action by re-launching its "Pink 'Em" charity initiative in association with the Larry Fitzgerald Foundation. The aim of the initiative is to raise $100,000 for breast cancer research and awareness initiatives. Pink 'Em is, as the name implies, connected to a group of…
The rise of regulated sports betting in the United States is producing corporate partnerships that wouldn't have been on anyone's radar on the day the Supreme Court overturned PAPSA and opened the floodgates for legal sports betting. The latest example of this phenomenon is the pairing of Amazon, DraftKings, and Thursday Night Football. Amazon recently…
Executives at DraftKings touted the company's bright future after announcing Q2 2022 revenue of $466 million during a recent call with shareholders. That's a future that includes solid customer retention and the prospect of increased revenue as emerging markets like Ontario continue to develop. Of course the star of the show was the $466 million…
One of the least surprising aspects of regulated sports betting in the United States is its popularity on college campuses. And while college students are an attractive demographic for operators, there are also some real ethical concerns about marketing to young adults, concerns that have made FanDuel CEO Amy Howe eschew marketing to college campuses…
DraftKings is partnering with Incentive Games to provide free-to-play games to its customers in states where regulated sports betting is legal. The hope behind the partnership is that a robust portfolio of free-to-play games will be an incentive to snare players in the incredibly tight, and red-hot, US sports betting market. When the deal is…
The PGA TOUR and DraftKings are extending their marketing and content partnership for an additional three years. Under the terms of the deal, DraftKings will remain the official betting partner of professional golf's most prestigious organization until at least the year 2024. DraftKings' and the PGA TOUR's relationship, and its success, show just how profoundly…
DraftKings is partnering with iHeartMedia on a deal that will turn the sports betting giant into the company's official odds provider. It's another huge partnership win for DraftKings and an opportunity to widen their US footprint even wider. Under the terms of the deal DraftKings will be the official odds provider for iHeart's vast network…
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