Who’s Your Demo? A Social Media Demographic Breakdown
How Many Users: 200 million
What it is: Tumblr is a graphics-heavy micro-blogging site that’s very popular with a younger, slightly artistic crowd. It’s definitely not the place for text-heavy postings.
Demographic Snapshot: Young and well-educated is the best way to describe Tumblr’s user base. About 66% of all its users are under the age of 39 and 39% of those folks are 25 or younger. It has an international reach and is especially popular in South Korea.
Gambling Friendly?: While Tumblr isn’t anti-gambling, but that doesn’t mean it’s the right format for igaming affiliates.
Content Marketing Value: Minimal. Tumblr’s user-base is particularly sensitive to promotional activities and probably won’t respond well to typical igaming marketing ploys.
What’s the Lowdown?: Unless you’ve got a really good handle on your artistic side, this probably isn’t the social network for casino affiliates.