Who’s Your Demo? A Social Media Demographic Breakdown
How Many Users: 259 million
What it is: A social networking site for career-minded professionals, job hunters, and recruiters.
Demographic Snapshot: This is a well-heeled bunch with an average household income of around $83,000. LinkedIn has a worldwide reach and is a popular place for recent college grads; career-focused professionals; and job hunters to post up their resumes.
Gambling Friendly?: LinkedIn’s groups are a good place to connect with other gambling industry professionals and is pretty friendly towards gaming content that’s not particularly promotional.
Content Marketing Value: Google loves indexing LinkedIn but this is definitely not the place to post up game picks, bonus promotions and poker strategy.
What’s the Lowdown?: If you’re writing about worldwide gaming trends or industry news, LinkedIn is solid gold, otherwise, there are better sites for igaming affiliates.