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How Social Gaming Will Change Online Gaming

If we were to make a list of good business practices, it would certainly include some of the following items: diversify your streams of income, add new products and services that reach new markets, and address new innovations and their impact on your business as soon as they arrive. With that said, let me reintroduce…

Zynga Patents Hint at Company's Future

Zynga's patent purchases from the last year indicate that the social gaming giant is looking at a land-based future. According to multiple published reports Zynga went on a bit of a patent buying spree in 2012. As 2011 closed, the company held a single patent, with another nine pending. By the end of 2012, they…

Zynga Launches Social Slots Game

Zynga's upcoming Elite Slots release shows, yet again, that the company is serious about getting into the real money gambling (RMG) space. The struggling gaming firm has sunk plenty of resources into the Facebook-based, social slots game and is hoping to make it the centerpiece of their RMG suite. In Elite Slots, up to 150…

Zynga Starts Nevada Gaming License Process

[caption id="attachment_30576" align="alignright" width="261" caption="Zynga CEO Mark Pincus"][/caption] Zynga is a step closer to real-money gambling in the United States after filing an application for a Preliminary Finding of Suitability from the Nevada Gaming Control Board. The Preliminary Finding of Suitability is the first step in a licensing process that can take as long as…

Zynga and Facebook Strike Real Money Gaming Deal

When real-money gaming comes to Facebook, Zynga will be in on the action. That's the upshot of a new agreement that's changing the long standing relationship between these two social media giants in a major way. Under the new terms of the deal, which emerged in a Securities and Exchange Commission filing yesterday, Zynga will…

Zynga & Bwin Together: What This Means For Affiliates.

[caption id="attachment_28921" align="aligncenter" width="425" caption="Bwin and Zynga Bet The Relationship Will Work"][/caption] A few months ago Bwin made it public that it was going to invest heavily into the Social Media games space and were looking for companies to partner with. Well, they did just that with one of the biggest companies in that space,…

Zynga Stock Takes Major Hit

[caption id="attachment_27988" align="alignright" width="275" caption="Zynga's troubles are piling up."][/caption] Lately, Zynga stockholders have been collecting bad news the way Farmville players collect lost lambs. The latest bad news came yesterday when Zynga stock lost almost 20% of its value in after hours trading. No one knows for certain why the social gaming company's stock ended…

Zynga Signs Lottery Deal with MDI

[caption id="attachment_27500" align="alignright" width="286" caption="Are you ready for CityVille scratch cards?"][/caption] Zynga is pairing up with MDI Entertainment in a multi-year deal that's aimed at bringing lottery play to social gaming...and social gaming to the lottery. Lottery affiliates, scratch card affiliates, listen up! The multi-year licensing deal gives MDI, a subsidiary of Scientific Games Inc.,…

Zynga Countersues EA

[caption id="attachment_26965" align="alignright" width="284" caption="EA CEO John Riccitiello"][/caption] What started out as a copyright lawsuit against Zynga by Electronic Arts (EA) has turned into a nasty back-and-forth of lawsuits and counter suits, according to a recent Wall Street Journal report. The latest move came last week when Zynga answered EA's suit claiming The Ville borrowed…

Post-IPO Zynga Struggling to Survive

Social gaming giant Zynga is struggling to hold onto both market share, and critical personnel, as their post-IPO free fall continues. Zynga Executive Exodous The big news from Zynga recently has been the steady exodus of top level executives heading for the door. Since the beginning of August, chief operating officer John Schappert, chief creative…