No matter how you feel about Mark Zuckerberg Facebook is an internet success story that's very tough to argue against. The ubiquitous social network already has more than one in seven human beings on its roster and is projecting 2014 revenue to be somewhere around $5 billion. A success story of this scale offers a…
There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
Congratulations! You've just dreamed up, and actually developed, an amazing mobile app that's a potential gold mine. But don't sit back and start counting your cash just yet, the hard work of developing and executing a marketing plan that actually delivers customers is about to begin. It won't be easy but, if done correctly, proper…
It's reported that 40 percent of Black Friday shopping in 2013 was done through mobile devices. Is there a more legitimate proof that mobile marketing is indeed a thing and that it brings serious results? Probably not. And that's why you really should invest in mobile marketing campaigns if you haven't already. Here are some…
The mobile revolution is quickly proving to be more than just hype as tablets and smartphones eat up more and more of our screen time. No matter where you are in the world, or what gaming vertical you're chasing, you simply can't avoid putting together some kind of mobile marketing effort. It doesn't have to…
According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone's belt. So today, we're taking a look at some of the most effective strategies out there. 1. Cross-Channel Promotion Works The average CTRs on email are…
What's the best premium for converting mobile players? According to a new study from Commercial Intelligence, as reported on in EGR Mobile, deposit bonuses and free money pots are the top attraction for smartphone and tablet based gamblers. The study, which queried more than 2,000 mobile gamblers across the U.K. last July and asked them…
Mobile marketing is great technique for drawing in new customers, but did you know it's also an excellent tool for retaining your current customers? Casino affiliate who can successfully mix mobile marketing strategies are with best practice push notification techniques, can get a lot more mileage out of their core player base. According to a recent…
It's reported that mobile sales account for 16.6% of all online sales (link), and that 17% of them come from in-app purchases (link). Mobile retargeting is all about following your visitors across various online sites they go to, and the various things they do on those sites. Having this user path at your disposal, you…
Mobile gambling is opening up a whole new dimension of the igaming spectrum and mobile apps are a huge part of the growth. According to a recent study by Flurry Analytics, worldwide mobile app use was up 115% in 2013 from the previous year. That massive growth includes a whopping 203% increase in social and…
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