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Link building is a craft, and isn’t something that a webmaster learns overnight. Link building is also one of the most crucial components to achieving long-standing success. While your site might be optimized for search, having a powerful profile of backlinks may be the key to beat your competitors.

What Exactly Is Link Building?

It’s the process of building a network of backlinks throughout the Internet. Search engines can determine how pages are related to one another using calculated link analysis and according to SEOmoz, links serve as a “stand-in for votes – representing the democracy of the web’s opinion about what pages are important and popular.”

Now, thanks to complex search engine algorithms, link data has been used to evaluate sites and pages. Search engines analyze the popularity of a site and page through links, based on the number and popularity of pages linking to the. Trust, spam, and authority are just some of the metrics used to measure this number and popularity.

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