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Friendster Rules in Asia

Getting a piece of the Asian iGaming market is going to take a bit of outside-of-the-box thinking and social media is great example of this dynamic. Remember Friendster, the first social network? Most Americans haven’t given Friendster a thought since MySpace came along, but it’s still alive and well in Asia.

Over 5- million Asians check into Friendster on a regular basis, using it primarily for games, including plenty of card games.  The site is owned by e-Payment provider MOL Global, so there’s a fair amount of synergy there.

The point is, affiliates looking to break into the Asian market need to be open to using varied mediums to reach Asian audiences.


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