Social media sites like Facebook and Twitter haven't been with us for very long, but they've rapidly become a critical marketing tool for all kinds of businesses. For affiliate marketing partners with limited marketing budgets these sites are a gift from the heavens. Not only are social media sites usually free to use, they provide…
Social Media, SM, SMO, SMM, EM, FB, PRT, SMPR, UGC; can you name more? Over the last three years especially, social media has exploded and caused all sorts of new acronyms to pop up. This is not all that social media has caused though – an unprecedented surge of internet traffic towards websites such as…
With over 100 million members and counting, LinkedIn is one of the fastest growing, and least understood, social networks around. If you think that LinkedIn is just a site for posting your resume and keeping track of old co-workers, you're missing out on some major opportunities. Unlike other social networks, LinkedIn is all business, all…
If a tree falls on MySpace, does anybody care? A few months, ago, maybe not, but today? You bet they do! Since Justin Timberlake and a group of investors bought the site in June 2011, millions of new users have signed up. Many of them registered after MySpace Music Player was launched, in December. With…
With a reputed $100 billion price tag on its head, Facebook is definitely the new ‘It’ thing for February. People, and that includes iGaming affiliates, are talking about it almost everywhere you look. It was only a few years ago that this Social Media site was declaring losses, but the launch of their ‘Like’ button…
For years, search engines have favored sites that embrace SEO and often penalize sites that don't—but now, SE's seem to be turning in favor of social media optimization (SMO). People don’t need search engines as they can get quality information regarding their queries on Facebook, Twitter, even YouTube. SE's are recognizing this shift, and are…
Look At Your Market Take stock of who is already talking about your services and where they’re doing it. Seek out pockets of users who are excited about your industry; i.e. if people are talking about gaming services on Twitter, that’s a good place to start building. Start with one or two communities, research where…
If you are one of the many people who have been using Summify, the social media aggregator that was launched by two Romanian fellows just a few short months ago to streamline your social network messages from blogs, Twitter, and Facebook, then you probably already know that the company was acquired by Twitter in mid-January.…
Most businesses today use social media as a way to promote their services in order to reach a wider audience. But how can you measure your ROI from social media websites? What is the investment translation of your “Likes,” followers and fans? Instead of learning how to accurately calculate your social media ROI, a better…
Caesars Entertainment and International Gaming Technology (IGT) are betting a combined $700 million that real money gambling is on its way to Facebook. Both companies have dropped big bucks acquiring social gaming shops in an indication that the face of online gambling is in for big changes in the months ahead. IGT Acquires DoubleDown Recently,…
News in the iGaming and Sports Betting affiliate world moves fast.
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