Category: Search Engine Optimization

Over the last few years, Google has made strides to consolidate the search market and more aggressively monetize search results. In the process, affiliates went from being well loved by Google to being viewed as competitive bugs in the marketplace. Here is a break down of Google's love/hate relationship with affiliates, and what you can…

It sometimes seems that Google can’t go a week without changing something up, and every change is met the same way: Too many people jumping on the bandwagon with assumptions and theories that over time hardly stand up. There are the, "The Internet is dead" camp and the, "I’ve only taken one look at this…

If you aren’t using Google Analytics, you're missing out on loads of data that could help you increase traffic to your site(s) as well as overall performance. Installing Google Analytics is an easy process. That being said, this is only the beginning. Once installed, you can spend hours on end reviewing various reports to get…

One of the biggest challenges webmasters face is securing domain names that have the best chance of getting ranked—and remembered. The number of domains being registered today is enormous and webmasters are now reverting to names that use a combination of dashes and underscores to grab the keywords they want.  However, this isn't always a…

With thousands of new ‘guidelines’ being released about how to SEO/SEM your site effectively, I thought I’d start the New Year with a little laugh as the How NOT to SEO/SEM your site and some funny ideas that people have thrown at me before. Remember – this is NOT serious so please don’t follow this if you want your…

For those affiliates who market to the Spanish-speaking audience there are some different challenges to overcome in terms of search engine optimization (SEO).  In order to get higher rankings and be one of the first choices that players run into when they hit search these affiliates need to make extra considerations. The Spanish-speaking audience is…

Aaron Wall is the author of the book that everyone who owns a website has been talking about, the SEO Book. This book is a primary guide to teach affiliates how to make their websites the top rankings sites on search engines. Every affiliate knows that there is high competition to rank high on search…

Are you utilizing rich snippets in your site’s HTML? If not, you’re missing out on an opportunity to make your sites stand out on crowded search return pages. And, in light of Google’s friendlier attitude towards gambling sites, now is a very good time to learn about how to effectively use this unique tweak. Understanding…

Search engine optimization (SEO) is an essential, but time consuming aspect of the affiliate marketing business. And while there are plenty of free tools, like Google’s Keyword Analyzer, that help speed keyword research and search engine submissions, having access to all them in one place is incredibly convenient. That’s why the Web CEO SEO software…

Compiling a list of the top SEO tools of 2011 is a challenge. New and emerging SEO trends were seen at rapid rates—causing many popular tools and techniques to become obsolete. Couple this with the advent of Google+, the algorithm updates Google rolled out and the impact social media made, and this gave SEO tools—both…