Category: Online Marketing

Use Social Media Social media is now a critical factor in how affiliates market their business. Facebook, Twitter, YouTube—and social bookmarking sites such as Digg, Reddit and StumbleUpon—all should be used daily. Post your subscription info, promo videos, podcasts, webinars—anything potential users will be interested in and current users can share. But remember—these are social…

In case you missed it, check out the list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece, check out why Grand Prive is one of the worst rogue affiliate programs out there. When it comes to rogue affiliates, few can…

In every industry there are certain brands that set the standards for trust and reliability. On the web, Google is that brand. Google is raking in billions of dollars every year because they built a plain, easy to use product that customers trust. They’ve never succumbed to Internet fads and drive traffic like no other…

With great power comes great responsibility, which is a mantra that bet365 likely has embedded in its company culture. As one of the largest and most established brands in the iGaming industry, bet365 has mitigated the waters of being an industry leader rather well thanks to sound business practices and a renowned staff. Pros With…

2011 was an eventful year for the online gambling industry. If you have been keeping up with CAP, you’ll see that we recently posted a recap of 2011 which includes the most relevant events of the year. In your opinion, which one of the following was the top online gambling moment of 2011? All of…

Last month CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs and why they were such a bad deal for affiliates in the hopes that our readers…

The North American lottery system is a $70 billion a year business (an industry bigger than movie tickets, music and porn combined). Within the niche of lottery tickets are scratch cards—one of the fastest growing verticals in online gaming today. Online gaming giant Microgaming is launching a new scratch cards product with Wintingo.com—offering the first,…

[caption id="attachment_14443" align="alignright" width="325" caption="Look past the big BCS bowls for undervalued teams."][/caption] Between December 17 and January, 70 college football teams are competing in 35 different bowl games. For affiliates, that represents 35 opportunities to reach 70 different fan bases that might normally fly below their radar. And that’s on top of the legions…

FBI Seizes Major Poker Domains This was perhaps one of the scariest gambling headlines of 2011.Ever since the Unlawful Internet Gambling Enforcement Act (UIGEA) came into the picture, the legal status of online gambling in the US has been ambiguous. Some argue that the act bans online gambling, some others say it only forbids financial…

[caption id="attachment_14505" align="alignright" width="200" caption="David Bazak"][/caption] We recently spoke David Bazak of William Hill Online regarding the current state of the brand's affiliate program, including what happened to CPays, what to expect in 2012 and how to get your payments resolved. David, thanks for taking our interview.  Could you please start out by telling us…