Category: Online Marketing

Last year CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs, like Grand Prive and  Best Casino Partners, and why they were such a bad deal for…

Looking to get a head start on your marketing efforts for 2012? Here are six hot trends to watch—and apply—in the weeks and months to come. Abstract Business Names Even if you have a business name that you've been using for a while, switching it up or developing a coined motto can work wonders for…

The synergy between the rapid development of technology and the increased expansion of markets is responsible for the expansion and growth of the online gambling industry at a global level. The industry has seen a greater expansion in the past five years than it ever experienced before, and this makes 2012 a great opportunity for…

Last month CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs, like Grand Prive, Jackpots Heaven and  Best Casino Partners, and why they were such a bad…

  Wishing you a happy, healthy and successful 2012! Be sure to check out our Best Ofs in 2011, as well as predictions, tips and strategies for the New Year: SEO Tips To Ditch In 2012 Online Gambling Predictions For 2012 How To Spend Less In 2012 Link Building Strategies for 2012 Best SEO Tools…

Last month CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs, like Grand Prive and  Best Casino Partners, and why they were such a bad deal for…

Social Media is Free Twitter, Facebook and LinkedIn are great ways to access thousands of people for free. In fact, your business will likely suffer if you're not plugged into at least one of these social networks. And if you want to upgrade your social media marketing, Facebook has very low advertising rates for things…

As an eventful year in the iGaming industry wound down, December came to a close with nary a whimper. December was unlike the crazy April the industry experienced, but 2012 looks poised to be another roller coaster ride for online gambling the world over. The question remains: Have you been paying attention to your online…

Spending Less on Marketing by Getting in Touch with Your Sensitive, Creative Self In 2011, many gambling affiliates exploited their inner creative genius and engaged in innovative forms of marketing their websites that involved spending much less on marketing campaigns. Please don’t get the wrong idea, the fact that some affiliates got kind of creative…

In the affiliate marketing industry, there are two groups of people: affiliate marketers and operators. Both parties are out to accomplish the goal of earning as much money as possible. Unfortunately, this often times leads to issues for one group or the other. By uniting to create better commission structures, both sets of people would…