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Niche Markets

As 2014 draws to a close, plenty of long-time casino affiliates are wondering where they stand in the business. That’s because competing with corporate marketing teams and a cadre of super-affiliates has made scratching out a living in affiliate marketing incredibly tough.

The good news is that small-time affiliates can still take the high ground by aggressively targeting niche markets the big guys have overlooked. If you’ve got a head for gin rummy, backgammon, or very specific sports markets, there’s still room for the common man to compete.

So be thankful for all those niche players who just can’t live without wagering on international surf competitions and obscure card games.


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