It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world, and affiliates need to understand the basic principles behind it…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out, and what seems to be a great campaign idea on paper, often backfires in the real world. These five campaigns, for example, didn't go all that well.…
The mobile revolution is quickly proving to be more than just hype as tablets and smartphones eat up more and more of our screen time. No matter where you are in the world, or what gaming vertical you're chasing, you simply can't avoid putting together some kind of mobile marketing effort. It doesn't have to…
There's an old expression that goes, "The enemy you know is better than the enemy you don't know," that's just as applicable to modern SEO as it was to ancient warfare. In a recent posting on SEOBook.com titled, Optimizing Against Competitors, writer Peter D., looked at some strategies SEO's can use for deciding how you…
Every year casino affiliates are able to access an increasingly complicated river of information that's become known as, Big Data. While this river of data can make targeting micro-niches and demographic slivers a lot easier than it was a few years ago, sometime it seems like you need an engineering degree just to open the…
Verifying leads is one of the more complex tasks and challenges that marketers have to deal with online. Basically, the problem is the following. Whenever someone subscribes to your newsletter / product / email list, you have very limited ways of telling whether or not the email they've provided is real. And even if it's…
Selling ad space on some of your web properties can require a big time investment. And it's not only that you might be forced to wait a while for the right offer, but you will also have to spend time keeping your finger on the pulse and reaching out to individual advertisers on your own.…
Individuals and businesses around the globe are either buying Bitcoin, handling some of their payments in it, or simply treating it as an investment. But despite all this, what Bitcoin is most of all, is an unknown. No one really knows where Bitcoin is going, but there are still some interesting points of view we…
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