If you haven't been adapting your business strategies to include mobile search, you're missing out on a huge opportunity. According to a new study from Neustar Localeze/15miles/comScore (as reported on SearchEngineLand.com), smart phone searches are up a whopping 26% last year, while tablet searches are up 19%. The study, which was conducted between March 2013…
Is Facebook Home the next big thing in the mobile world; or is it Facebook's biggest blunder ever? The answer to that question depends not just on who you ask, but also on whether you think Home is supposed to be a phone or an app. Facebook (Phone) Home The first thing to know about…
The 2013 Global iGaming Summit & Expo (GiGse) and Social Casino Summit (SCS) has come to a close, and from what we understand, it was a huge success. Unlike LAC and other affiliate-focused conferences, the 13th annual GiGse conference focused on more of the business-side side of the iGaming industry. The attendance was a "who's…
Affiliates who ignore mobile search trends are missing out on one of the biggest growth opportunities the Web has ever seen. This rapidly growing, and rapidly changing, was the topic of a heavily attended panel discussion titled, Trends in Mobile Search, at the recent 2013 SMX West Conference where participants had to say about mobile…
Poker Stars Mobile What else would you expect from one of the world’s largest online poker networks? This top, Apple-based mobile poker app supports iPhones down to the 3G S and late-model android devices. The app also provides coverage of major events, including the European Poker Tour. The app even addresses US players, "PokerStars does…
Designing a mobile app and designing a website are two entirely different animals. That's why it's not so surprising to find experienced affiliates making some pretty basic mistakes while navigating this new digital terrain. In a recent posting on Mashable, blogger Ryan Matzer took a close look at some of the most common mobile app…
Are mobile apps the killer apps that can bring down Google? As more and more mobile users are looking to specialized apps like Yelp! and Amazon instead of Google to help them find exactly what they're looking for that could well happen. It's a phenomenon that rapidly picking up steam and was the subject of…
If you know nothing else at all about mobile keyword research you probably do know that: Mobile search terms are not necessarily a mirror image of desktop search terms. The mobile web use is rapidly overtaking desktop use. What you might not know is that mobile keyword research best practices have changed considerably over the…
[caption id="attachment_32681" align="alignright" width="146" caption="Robbie Strazynski"][/caption] Gambling affiliates with an eye on the future know that breaking into the mobile market is a good move, but many aren't quite sure what it involves. While plenty of partners have optimized their sites for mobile without difficulty, creating their mobile app is another story entirely. To get…
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