Imagine a future where artificial intelligence (AI) generates personalized advertising for individual customers in real time during live betting events? That vision of the future is a vision of the present thanks to Generative AI, a new marketing tool available to Sportradar customers. Generative AI audio leverages Sportradar's aggregated data stream to provide sportsbooks with…
The Advertising Standards Authority (ASA) dinged 888 Holdings for a misleading ad that was placed by one of the company's affiliate partners. The case is an example of the lengths that gambling operators must go to to be in compliance with gaming regulations - and how even companies that are watching closely can still get…
The UK Advertising Standards Authority (ASA) is challenging baseline reason with its recent ruling regarding a completely innocuous Ladbrokes' advertisement. At least two outside parties have spoken out against the ruling and called it out for the absurdity that it is. Back in October of 2020, Ladbrokes aired an advertisement on an on-demand video channel…
UK ad regulators are pushing gambling operators to make certain that they don't exploit the COVID-19 crisis and worldwide lockdown to increase business. They're also asking UK citizens to report any operators who violate that request. The call for the public to say something if they see something came earlier this week from the UK…
Regulators at the UK Advertising Standards Authority (ASA) are doing a bit of a flip flop on a recent Sky Bet sports betting ad featuring sports announcer Jeff Stelling. It's an unusual situation that draws into stark relief the absurdity of the ASA's decision making process, especially when it comes to their Javert-like pursuit of…
Gambling can be a lot of things to a lot of different people. For some people it represents excitement. For others it represents cash and power. The one thing it cannot represent, to the UK Advertising Standards Authority (ASA) anyways, is sexual success. In short, gambling operators may not suggest that using their goods and…
The UK Advertising Standards Authority (ASA) is banning a Tombola ad promoting an app for the reality show, "I'm a Celebrity...Get Me Out of Here." The ASA contends that the app opened a potential portal to the world of gambling to more than one million underage Brits. It's also another stark example of the increasingly…
Gambling operators gobbled up a whopping 10 percent of all Swedish television advertising in the first half of 2016. While that might be cause for alarm in most countries, but a recent slump in overall media buys in the country has muted any criticism of the gambling boom. According to a report from Swedish media…
