October is Breast Cancer Awareness Month and DraftKings is getting on the action by re-launching its "Pink 'Em" charity initiative in association with the Larry Fitzgerald Foundation. The aim of the initiative is to raise $100,000 for breast cancer research and awareness initiatives. Pink 'Em is, as the name implies, connected to a group of…
The rise of regulated sports betting in the United States is producing corporate partnerships that wouldn't have been on anyone's radar on the day the Supreme Court overturned PAPSA and opened the floodgates for legal sports betting. The latest example of this phenomenon is the pairing of Amazon, DraftKings, and Thursday Night Football. Amazon recently…
Executives at DraftKings touted the company's bright future after announcing Q2 2022 revenue of $466 million during a recent call with shareholders. That's a future that includes solid customer retention and the prospect of increased revenue as emerging markets like Ontario continue to develop. Of course the star of the show was the $466 million…
One of the least surprising aspects of regulated sports betting in the United States is its popularity on college campuses. And while college students are an attractive demographic for operators, there are also some real ethical concerns about marketing to young adults, concerns that have made FanDuel CEO Amy Howe eschew marketing to college campuses…
DraftKings is partnering with Incentive Games to provide free-to-play games to its customers in states where regulated sports betting is legal. The hope behind the partnership is that a robust portfolio of free-to-play games will be an incentive to snare players in the incredibly tight, and red-hot, US sports betting market. When the deal is…
The PGA TOUR and DraftKings are extending their marketing and content partnership for an additional three years. Under the terms of the deal, DraftKings will remain the official betting partner of professional golf's most prestigious organization until at least the year 2024. DraftKings' and the PGA TOUR's relationship, and its success, show just how profoundly…
DraftKings is partnering with iHeartMedia on a deal that will turn the sports betting giant into the company's official odds provider. It's another huge partnership win for DraftKings and an opportunity to widen their US footprint even wider. Under the terms of the deal DraftKings will be the official odds provider for iHeart's vast network…
DraftKings is dropping its $22.4 billion effort to acquire Entain. The sports betting giant was vague on its reasons for dropping out of the pursuit, though it did hint that its pursuit of the UK gaming company, and operator of the US-facing BetMGM sportsbook, could emerge again. Executives at both companies are legally bound to…
DraftKings is getting an extra month to iron out the details of its proposed $22.5 billion takeover of Entain. Regulators in the UK, where Entain is based, approved an extension of negotiations between the two gaming industry giants while negotiators figure out the nuances of executive pay, and the more thorny issue of the company's…
Americans love sports betting. The evidence of this newly legal love affair continues to pour in regulated wagering enters its second year in most states where it is legal. To wit: a recent report from Morgan Stanley shows that September 2021 downloads of sports betting apps are up an astonishing 183 percent over 2020's totals.…
News in the iGaming and Sports Betting affiliate world moves fast.
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