How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don't know the answer to this question, you may be alienating some of your most promising conversions without even realizing it. For example, do you know what time of day tablet usage reaches its peak? Or…
Is performance a factor you're considering as part of your next major website overhaul? If it isn't, you might want to revisit the issue. According to a recent infographic from MarketingProfs.com titled, The Website Experience Consumers Value Most, a full 52% of consumers say performance is the factor that matter most when visiting a website.…
High dollar domain name sales are the kind of get-rich-quick stories that web entrepreneurs dream of as they drift off to sleep at night. After all, registering a domain name is an investment that costs just a few dollars and pay off with a multimillion dollar sale. The best known example of domain name success…
Affiliate marketing sites, and the people who run them, are challenged with creating websites that function as both content providers and salesmen. Maintaining a balance between those two functions, however, is a factor that will seriously impact the number of players you convert and the number of zeros on your bottom line. If you're serious…
By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? And more importantly, can you make your next app more visible and grow its App Store rankings by experimenting with some ASO practices? Here's our take: 1. App Icon…
[caption id="attachment_41321" align="alignnone" width="640" caption="ESS' new stat-heavy look."][/caption] In the web's early days a website redesign usually didn't involve much more than switching out graphics and, maybe, adding a few new links. Those simple changes were enough to impress end-users who'd only been on the web a few years, but that's not how things work…
Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…
A Good Reputation Due diligence is the responsibility of any affiliate whose looking for a new casino partner, whether they've been in the business for decades or are just getting started. That means digging around affiliate advocate sites like CAP and Affiliate Guard Dog to find out what kind of reputation your new affiliate program…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
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