A major expansion of the Canadian igaming market is coming soon after the Canadian province of Alberta approved an expansion that will open its market considerably. Alberta will operate on the same basic model as as Ontario and will include the participation of First Nations Peoples in an, as-yet-unnamed, manner. Under Alberta's current igaming regimen,…
Former Canadian Football League (CFL) star Shawn Lemon is getting the Pete Rose treatment from the sport he played in for 13 seasons. Earlier this week the CFL slapped Lemon with a lifetime ban from the sport for committing the cardinal sin of professional sports, betting on his own games. The ban may not have…
If any Ontario sports betting operators are hoping to snare Jamie Foxx as a spokesman for their brands, they've got until February 28, 2024 to seal the deal and air the ads. That's because the The Alcohol and Gaming Commission of Ontario (AGCO) has banned the use of celebrity endorsements of regulated sportsbook beginning February…
Are the days of Wayne Gretzky and other Canadian celebrities endorsing Ontario sports betting operators coming to a close? A proposed ban on celebrity sportsbook endorsements is on the agenda for the May 8 meeting of The Alcohol and Gaming Commission of Ontario (AGCO). If the proposed ban is approved, it could trigger a domino…
After just one year of regulated online play, the Ontario has emerged as one of the top five North American gaming markets. According to a recent report from Ontario iGaming, operators have taken $36.5 billion ($27.1 billion USD) worth of wagers over the past year. That stacks up to $1.4 billion ($1 billion USD) in…
When lawmakers in Ontario, Canada expanded the scope of regulated gambling recently, operators across the globe saw an opportunity to tap into a massive market and huge numbers of new players. What they may have forgotten in the excitement was that the same legislation that brought regulated online gambling to the market also included some…
When Toronto's regulated sports betting market opened at the beginning of this month, gaming industry observers predicted that it would grow into one of the largest sports betting markets in North America. Given those stakes, it's not surprising to see established gaming brands aggressively courting every local partner they can grab to help build market…
Operators getting ready for the launch of the regulated Ontario igaming market got a big boost this week as Google announced that it is changing its policies and will accept gambling advertisements. This is a major reversal of fortune for operators who rely on every marketing tool they can grab in the feeding frenzy that…
When the regulated Ontario igaming market opens for business on April 4, it's expected to be one of the more robust igaming markets in North America. So it's not surprising that gaming operators are tripping over each other in an effort to get a seat at this table where large servings of profits are sure…
The Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL) are entering into a partnership that's designating OLG's PROLINE+ sportsbook product as an Official Sports Betting Partner of the NHL. That's a very big deal in a country that both loves hockey, and is entering the regulated sports betting market for the…
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