Caesars Sportsbook is signing on as the official sports betting and igaming partner of Michigan State University (MSU) Athletics. It's a multi-year deal that covers a lot of ground, including a feature that's becoming common in sportsbook/university sponsorship deals, contributions to a scholarship fund. Under the terms of the deal, Caesars Sportsbook will have TV-visible…
Caesars Entertainment is laying claim to valuable territory in the New York sports betting market after signing on as the official sports betting partner of Madison Square Garden, The New York Knicks basketball team, and New York Rangers hockey team. The deal puts Caesars Entertainment in a very prominent position when it comes to nabbing…
Caesars Sportsbook is making hockey history as the first regulated gambling operator to have its logo on an NHL jersey. The deal between the Washington Capitals and Caesars Sportsbook marks, yet another, professional sports taboo shattered by the onslaught of regulated sports betting in the United States. As far as logo placements on jerseys go,…
News in the iGaming and Sports Betting affiliate world moves fast.
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