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NCAA Basketball Tournament Promotion Tips

NCAA Basketball Tournament pools and wagering gets bigger every year as the tournament itself has expanded to 68 teams in recent years.

If current trends hold, sports bettors will drop upwards of $12 billion dollars on the road to the Final Four this month. Of that staggering number, it’s estimated that just $100 million goes to Nevada sportsbooks and $3 billion goes to office betting pools.

That leaves a whopping $8.9 billion up for grabs, here’s a few tips for grabbing a bundle of that loot.

Brackets, Brackets, Brackets

One thing that separates the NCAA Basketball Tournament from other sports betting events is that it draws out lots and lots of one-a-year-gamblers. Virtually every office, dorm and factory in America hosts some kind of Final Four pool which is why printable brackets are a content must this time of year.

Putting together a printable bracket using Excel is dead easy and instructions for creating one are all over the place.

Once you’ve posted up a bracket (with a couple strategically placed affiliate links) on your site, you can link to it across all your social media channels.Very few people will see an offer for a free printable bracket as invasive, even if you post it on Facebook.

Stick to the Fundamentals

Tournament time is a great time to post up content aimed at less experienced bettors. Not only are many pool players clueless about the teams in the tournament, they don’t know much about online sports betting either.

FAQ-style posts that show prospective players how easy depositing and betting with your affiliate partners is should be posted prominently this time of year.

Don’t Forget the Ladies

If you want to skip the newbies and focus on hardcore gamblers, don’t overlook the NCAA Women’s Tournament, which runs from March 23-April 9.

Experienced sports bettors love finding overlooked values that the public won’t notice and the Women’s Tournament is full of them. Your handicappers may have to put in a little extra research on these picks, but it’s a nice niche to develop.

NCAA Affiliate Promos

Intertops – CAP readers who sign up can get a 40% revenue share for three months from Intertops. The players they send are eligible for a 25% deposit bonus up to $100. As one of the few  sportsbooks that takes US players, this is worth a look.

Wagerweb – If limited time offers aren’t your thing, Wagerweb has a pretty sweet 30%-35% revenue share for new affiliates who sign up through CAP. New players at Wagerweb can take advantage of a sliding scale deposit bonus that tops out at 100% for deposits in the $500-$1000 range.