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DraftKings and PGA TOUR Extend Marketing Partnership

The PGA TOUR and DraftKings are extending their marketing and content partnership for an additional three years. Under the terms of the deal, DraftKings will remain the official betting partner of professional golf’s most prestigious organization until at least the year 2024.

DraftKings’ and the PGA TOUR’s relationship, and its success, show just how profoundly the intersection between professional sports and regulated sports betting has changed since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018. As part of the arrangement, DraftKings and the PGA TOUR will be collaborating to provide “odds-based content” across the PGA’s social media properties.

The arrangement also includes elements that are now standard in these types of deals, including the use of PGA TOUR logos and content. That said, the PGA/DraftKings deal includes a significant emphasis on pre- and post-tournament betting content.

Mike Raffensperger, CMO FanDuel Group detailed content side of the arrangement in a press release posted on the PGA TOUR website saying, “We are excited to continue our relationship with the PGA TOUR a partnership that has been one of our most innovative and groundbreaking since its inception. We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”

On the PGA TOUR side of the deal, Senior Vice President, Media and Gaming, Norb Gambuzza said, “FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years. FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”

Don’t be surprised to see this deal extended again in 2024.