Affiliates are of a mixed mind when it comes to the subject of those high-rolling depositors known as whales and whether or not marketing to that demographic is worthwhile. While whales are more than capable of bringing in big revenue streams, their erratic behavior can be quite costly. If you’re not sure on where you…
Do you really know the demographics of your players? Sometimes it's hard to know their ages, incomes or even sex when they could be thousands of miles sitting behind their computer screens. From a gaming affiliate's marketing standpoint, the better you understand your players than the better you can give them what they want (and…
As an affiliate, you’ll find that the environment you operate in is more dynamic than it is static and for this reason it is vital to consider and utilise all of the available resources you have. Asking questions is the first part of running any successful and enduring campaign, and payment methods should be within…
As you know, your website's conversion rate is essential to your income as an affiliate. The conversion rate, defined as the number of goals/actions completed divided by the number of visits to your site, is a key metric of your site's success. If you're a casino affiliate marketer, this is an important term to be…
Keeping tabs on the health of your operator and any potential legal issues it may face has become a very important factor for gaming affiliates in the U.S., as well as overseas. Witness the recent case of Full Tilt Poker. Once the world’s second-largest online poker room, the site has all but been forced out…
As a gaming affiliate, chargebacks are a part of the business you’ll have to deal with sooner or later, if you're not already. That's the bad news. The good news is that you won’t have to deal with them nearly as much as you would have five or ten years ago. What are chargebacks? A…
The global online gaming world continues to struggle with recent changes to the U.S. market, as a result of the American government’s shutdown of the world’s biggest online poker sites. And the biggest lesson to be learned from this action? It’s more important than ever for webmasters to stay on top of where their visitors…
Most online marketers spend the bulk of their time trying to get traffic to their site. That’s the whole idea behind search engine optimization (SEO), right? It’s engineering your website so that it lands at the top of the search engines and brings in more visitors. But, much like the ongoing debate in marketing schools…
One of the biggest balancing acts in online marketing is whether to give more focus to acquiring new customers, or retaining the ones you already have. How much does it matter? This customer acquisition versus retention debate has been going on for some time. The general idea is that marketers stand to earn a lot…
Turning your website visitors into conversions — getting them to convert from casual visitors to customers of the online gaming room(s) you’re promoting — is your primary goal as an affiliate marketer. So, it's worth your time to analyze best practices in creating those conversions, and make the best use of the traffic sources bringing…
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