New Way to Profit: Software Affiliate Programs

As we’ve emphasized here at the CAP Blog before, successful gaming affiliates should always be looking for ways to diversify their portfolio and offer more than just gaming or poker ads. For those affiliates interested in new ways to make money in their gaming niche, software affiliate programs offer a great alternative. Software affiliate programs…

News: Wynn may buy Bwin.Party, Bet365 closes Australian gaming sites

In what would be a huge tidal wave through the online (and offline) gambling worlds, it’s being reported this week that Wynn Resorts may be positioning itself to buy Bwin.Party — the largest publicly traded online gambling brand in the world. Besides the nice symmetry of a Wynn / Bwin brand name, there are other…

SEO marketing: How Facebook fits in

Social media is becoming more and more important to search engine optimization (SEO). As our guest experts Scott Polk and Sarah Carling of ObsidianEdge explained a few weeks ago, smart marketers should be aware of the crossover between the two forces, and be actively using their social media presence to create better SEO (largely via…

Demon SEO Webinar: How to Defend Against Black Hat Techniques

CAP and iGB Affiliate are bringing the legendary Demon SEO panel to our latest live webinar, "How To Defend Against Black Hat Techniques." Join us as SEO all-star Kay Schaefer, founder of KSOM.es, shares in-depth info on the newest trends in black hat SEO — and the best ways to avoid them. Also joining Kay…

SEO expert explains Google Panda 2.3 update

Google kicked off 2011 with a bang, launching its “Panda” or “Farmer” algorithm update in late February, which has had online marketers scrambling ever since to master the new search engine landscape. As if that wasn’t enough to shake up the SEO world, Google Panda isn’t a one-time update. Since Google has updated Panda about…

4 Must Do’s for the Barcelona Affiliate Conference

Any gaming affiliate serious about earning in the global market shouldn’t miss the upcoming Barcelona Affiliate Conference, scheduled for September 8th through 11th in beautiful Barcelona. Held by the affiliate conference masterminds at iGB Affiliate, this year’s Barcelona Affiliate Conference offers up a rich variety of educational sessions and networking opportunities for gaming affiliates —…

U.S. media to lawmakers: Regulate online poker now!

Online poker in the U.S. is basically off-limits since the “Black Friday” shutdown of April 15, 2011. Of course, as with most examples of prohibition, this really hasn't hurt the popularity of online poker, it's just blocked access to the game. In the months since Black Friday, and especially in the past few weeks, some…

What Zynga means for mobile marketing

Social gaming, and Zynga specifically, is transforming the online gaming market, starting with Internet poker. Last month, we explored how this could affect the future of online poker affiliate marketing. Today, we’ll look at the potential effects it may have on mobile marketing. The biggest mobile marketing challenge facing gaming affiliates in 2011 is the…

Marketing security essentials for gaming affiliates

Security is a major concern for most people who spend money online -- and that includes your site visitors. Now, that doesn’t necessarily mean your visitors are concerned about whether your website is secure. Rather, they want to be assured that any online gaming room you’re promoting, as well as the process for clicking and…

5 steps to successful viral marketing for affiliates

Viral marketing can be an powerful if unconventional tool for affiliate marketers looking for new and creative ways to build website traffic. What is viral marketing? Viral marketing is a strategy of promoting your website by using ads in creative and indirect ways, using videos, images, text messages, Flash games, social media posts, and other…