After years of hype, the 2012 London Olympics are now just weeks away. That means sports book affiliates still have plenty of time to develop top-notch Olympic betting content and promotions. The challenge with trying to convert Olympic bettors is that there just aren't that many of them out there. Because betting on the Games…
[caption id="attachment_23227" align="alignleft" width="183" caption="Joey Chestnut, the Babe Ruth of competitive eating."][/caption] Competitive Eating You can certainly debate whether or not Major League Eating is athletic sport, but you can't argue that it's a popular television draw. Every year thousands gather on Coney Island in New York for the Super Bowl of competitive eating, Nathan’s…
As the Euro 2012 Tournament heads in the semi-finals stage, fans and sports book affiliates alike are looking back on what has been an amazing tournament so far. The four remaining teams, Germany, Italy, Portugal and Spain, are all top notch and promise to put on a great show for the fans across Europe. Odds-On…
Online scratch cards were a mostly non-existent form of iGaming until only recently. Operators had incorrectly estimated that online lottery players would not be interested a virtual recreation of the scratch card experience. But as some operators have had success with scratch cards online, a few others have followed suit. Before you get busy marketing…
Australia rules football is a sport as rugged and unique as the Australian people themselves. The fast paced game is part rugby, part soccer and all action. While there's a number of amateur leagues down under, the Australian Football League (AFL) is the only completely professional AFL operation in the country. If you're looking to…
One of the oldest games utilizing a deck of cards still played today is baccarat. It has survived the test of time and remains one of the most popular casino games. Unlikely black jack slots or keno, baccarat has a fairly low house edge which helps it remain popular among a savvier demographic. Stereotype: Rich…
Euro 2012 is in full swing and sports book affiliate are cashing in the excitement to draw in new players. With so many great teams from across the Continent keeping up with all the action can be a little tough. To help CAP readers craft top notch content, here's a quick guide to some of…
As technological advancements increase in Latin American countries, a new wave of iGaming players are making their way onto the Internet. This market has already proved lucrative for many affiliates who have capitalized on Latin America poker players fond of gambling online. Understanding Latin American beliefs and demographics can be essential for tapping into this…
After a shortened season that almost didn't happen at all thanks to labor issues, the NBA Finals have finally arrived. The best of seven series features the star packed Miami Heat against the upstart Oklahoma City Thunder. Even casual fans are very excited to see whether Lebron James can win his first championship, or to…
Winning a lottery requires a lot of luck but creating more conversions in the online lottery niche is more about smart strategies and hard work. It requires an understanding of promotional marketing, lottery demographics, and the top online lottery providers. Get to the Point To create successful online lottery marketing campaigns, think carefully about the…
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