Are you ready for the London Olympics? If not you're missing out on a chance to convert players in the most technology driven, Euro-centric Olympics ever. After all, the UK is a hotbed of sports betting activity and the Western European countries aren't too far behind them. Betting on Technology What makes this Olympic Games…
Is your website turning away more players than it's converting? According to Site Tuners CEO Tim Ash, most casino affiliates are shooting themselves in the foot when it comes to website design. Ash addressed the challenges of creating a conversion friendly casino affiliate site last February in a CAP webinar titled How To Optimize Your…
The ability to geotarget your traffic is becoming an increasingly valuable aspect of affiliate marketing and a key component to preparing for US regulation. But how do you actually do it? Here are some tips you need to know about geotargeting your affiliate traffic. Email Segmentation A powerful tool for your email marketing efforts is…
I've been attending summer camp for degenerates, aka: the World Series of Poker, for seven years now. Each summer, I learn something new about the poker industry from my exposure at the WSOP. Here are five things I learned this year at the WSOP that might be worth knowing as an iGaming affiliate: #1: Smartphones/tablets…
[caption id="attachment_23725" align="alignright" width="203" caption="Phil Fraser"][/caption] The UK bingo market is one of the biggest on the planet and it's definitely caught the eye of the affiliate marketing world. Affiliates who are looking to break into this market should be aware of some of the season fluctuations and other challenges that make bingo a tougher…
Tracking and analyzing data can be a major weapon in an affiliate's arsenal to create conversions. Do you understand your data? If not, you could be missing out on ways to convert your players. Here are a list of tips to create conversion strategies based on analyzing your data: Measure Data Before you can analyze…
Affiliates recently learned of fraudulent behavior at C-Planet where players were being untagged from affiliate accounts. Unfortunately, this unscrupulous practice is something affiliates need to guard against. Here's what to know about how to track and deal with the headache-inducing scenario of affiliate managers untagging players from your account. Monitor Suspicious Activity The folks at…
[caption id="attachment_23570" align="alignright" width="176" caption="LCB has built a seriously recognizable online brand."][/caption] Developing a steady flow of traffic to your sites is a core affiliate marketing skill that most partners struggle with at some point or another. With around 50,000 registered members; half a million monthly visitors; and millions of page views every month, LatestCasinoBonuses.com(LCB) …
I've been enduring the scorching Las Vegas summer heat for seven years now to participate in the World Series of Poker (WSOP). Like many others, I came up in the "Moneymaker boom" by making money playing online poker. Nine years ago, when I first deposited $50 online, it was my dream to one day play…
The Wimbledon Championships are blazing towards their climax and what a year it's been so far. Sports books still have plenty of time to convert new payers, but all revolves around great content. Quarterfinals Content Ideas Of course it's a little too late for previews, but it's not too late to get some mileage out of…
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