Although neither Latin nor South America has fully legal jurisdictions for online gaming ventures, opportunities are beginning to abound. The key to properly entering the Latin & South American Internet gambling markets is to ensure you understand some of the basic factors at stake. While many policy makers in Latin and South America recognize that…
In response to advertiser and publisher feedback, Google has now expanded the types of ads available to AdSense users to include some gambling-related topics. Although Google is no longer directly banning gambling ads in certain countries, they’re not accepting them without reservation either, and advertisers are required to comply with strict ad policies. Here we…
The 2012 Summer Olympics in London are shaping up to be a huge event for everyone who’s involved with it, including affiliates. It’s estimated that games are going to bring in 10 billion pounds worth of revenue to the city of London alone. Remember, that figure does not include the revenue generated elsewhere on things…
Why Brazil? Close your eyes and imagine the most exotic place in the world, picture the most ideal form of paradise on earth that you can think of. Are you done? It probably involved great weather, carnivals with half naked should-be-supermodels dancing in the streets, tropical fruity drinks in a never-ending party. If your image…
Visibility The clearest benefit of combining PPC and SEO efforts is the added boost to your online visibility. Webmasters are often tempted to scale back on their PPC campaigns once a search term ranks number one—but it's important to remember that the top two or three results on most SERPs are PPC ads. Dominating both…
[caption id="attachment_16486" align="alignright" width="325" caption="A parody site mocking Bwin’s bewinner affiliate program."][/caption] In 2011, CAP published a list of the 10 Worst Gambling Affiliate Programs to help our readers avoid some of the less-reliable partners. As a follow-up to that piece we’re taking a closer look at some of those programs, like Money Plays, Grand…
In 1994, the well-known entrepreneur and online gambling expert Calvin Ayre sold everything he owned and gathered $10,000, which he used to assemble a team of professionals and managed to launch the first company under the Bodog brand name. Little did he know back then that someday Bodog would be one of the leading online…
For gaming affiliates, the subject of pay per click (PPC) advertising is a bit touchy. After all, the big players in the search engine world have been anything but friendly to the gambling world since a Department of Justice (DOJ) crackdown back in 2004. But the winds of change are blowing and cash strapped governments…
When building a landing page around an existing campaign or affiliate offer, you must focus on what matters... and that is getting the visitor to take action. Casino and online gambling sites are known for having some of the best design work around. However, for an affiliate to spend thousands of dollars on a landing…
Paddy Power pushes the boundaries and use YouTube as a great way of generating hundreds of thousands of views. Hitting the audience at the right time with the right content is key and the way Paddy Power use topical news to piggy back traffic is pure genius. It is, "Sail close to the wind type…
News in the iGaming and Sports Betting affiliate world moves fast.
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