There are many ways in which you can do marketing work and planning for your affiliate business. One of the better ones, though, is to take a look at the current stats and predictions, and then build your operations according to the things that are actually going on. So today, we're taking a look at…
There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. Here's what you can do to get the…
The Facebook Sponsored Story is being discontinued as the social media giant revamps its advertising platform. Beginning April 9, Facebook Sponsored Stories will stop being published entirely and all existing ads in that format will revert to other Facebook ad formats. (You can, however, still buy them right up until April 9.) Though the actual…
Affiliate marketers are the main target of a significant domain auction by Above.com. The auction, which runs until February 14, features more than 60 domains that should be appealing to a wide variety of affiliates. Of particular interest to gambling affiliates are a few gems such as casinoplayersclub.com; moneysweepstakes.com; and londonforex.com. There are a also…
Who's your biggest competition when it comes to converting players? If you mentioned that super affiliate you ran across at last year's LAC or a behemoth like PokerStrategy.com or SportsbooksReview, you might want to guess again. According to a recent posting by Steve Woodruff on MarketingProfs.com, people aren't your biggest competition by a long stretch.…
Is big data the real deal, or is it just another B.S. buzzword used to shill consulting services and massive infrastructure upgrades? That's the question blogger Peter Houston asked in a recent posting titled, Getting past the Big Data bullshit and it's something that even the smallest casino affiliates and web publishers should be asking…
We are excited to spotlight CAP’s Community Member of the Month for January 2014… Congratulations, cardplayerlifestyle aka Robbie Strazynski. Robbie has been a member of CAP since 2011, and is definitely an active engager in the forums! He is either engaging in useful discussions, posting great questions, and also contributing articles for the CAP blog!…
Can small-time casino affiliates increase their marketing and advertising return-on-investment (ROI) by thousands of percentages by simply spying on their competition? That's what blogger Kfir Moyal is suggesting in a very interesting posting titled on PerformanceInsider.com titled, Improve ROI By Thousands of Percentages. According to Moyal, your overall ROI can increase dramatically if you're willing…
This super affiliate started his business in an Oxford dorm room and built it into a major powerhouse in the online poker market. His primary site has around 5 million active members, 700 employees, a billion annual page views, and a really good reputation in the industry. Though he's still a relatively young man, he's…
[caption id="attachment_38496" align="aligncenter" width="305" caption="A list you don't want to be on."][/caption] E-mail blacklists, like the kind run by Spamhaus, are a godsend for consumers but can be a nightmare for businesses. That's because even innocent mistakes, like typos in an e-mail address, can land them on the list and getting off a blacklist is…
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