Are you getting the maximum ROI you can form your media buys. If you're not, you're not only throwing cash out the window and missing out on some giant leaps in media buying technology. It's not necessarily a simple a task to get going, but once you've take a few basic steps, you'll be able…
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
Is poorly planned ad-placement causing end-user eyeballs to pass right by your on-page advertising? If the results of recent study EyeTrackShop.com titled, Beating Banner Blindness: What the Online Advertising Industry Can D0 to Make Display Matter Again, is any indication, ad-placement is a very big deal. The study, which was conducted late last year, used…
Verifying leads is one of the more complex tasks and challenges that marketers have to deal with online. Basically, the problem is the following. Whenever someone subscribes to your newsletter / product / email list, you have very limited ways of telling whether or not the email they've provided is real. And even if it's…
Selling ad space on some of your web properties can require a big time investment. And it's not only that you might be forced to wait a while for the right offer, but you will also have to spend time keeping your finger on the pulse and reaching out to individual advertisers on your own.…
Big data was one of the main buzzwords in 2013, and in all likelihood, it will remain in the spotlight throughout 2014 as well. However, the market space has changed a bit as companies started to realize that data on its own will have no impact on the scale of one's business. The secret is…
The financial services sector is probably one of the oldest ones if we're talking about the modern economy. Everyone needs some effective way to manage their funds, salaries, and investments, right? But as it turns out, there are many areas in which the financial sector isn't as modern as it would seem. For instance, banks…
Does anyone do any sort of traditional media advertising in this day and age, honestly? Well, okay... they do. But we're not talking about old-school offline businesses here, so they are out of the picture. Leaving the traditional methods behind us, among our online business (affiliate) friends, we all know that online advertising is one…
Search retargeting is a close cousin of ad retargeting and is a great opportunity for affiliates to get a second chance at converting runaway players. If you're not familiar with how retargeting works, it's actually a fairly simple concept. Though the execution can be a bit more complicated. Retargeting serves up ads for your sites…
Retargeting ads are a great way of keeping your websites on the radar of potential players you weren't able to convert on their visit. The danger with this hot new web marketing tool is the danger of simply blending into that oh-so-busy web woodwork. This problem was the subject of a recent posting on MarketingLand.com…
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