If you feel like you've noticed a lot more sporting events involving YouTube celebrities and other non-professional athletes, you're not alone. The curious rise of "sportainment" is coinciding with a tidal wave of regulated sports betting to create a whole new, and very popular, segment of sport aimed at drawing in eyeballs, and wagers. Sportainment,…
When it comes to wagering, American players go absolutely crazy for March Madness. That's the conclusion of a recent press release from the American Gaming Association (AGA) regarding the NCAA Men’s Division I Basketball Tournament aka March Madness. According to the AGA's predictions, some 68 million Americans will wager a combined total of $16 billion…
Caesars Entertainment is stepping up its rewards program with a new partnership with Bakkt Holdings, the creator of a platform for buying and selling digital assets. The new partnership allows Caesar Rewards members to redeem their points through the Bakkt Crypto Rewards program. This creates a future where points earned spending lavishly at Caesars Palace…
FanDuel is enhancing its relationship with Major League Baseball (MLB) after signing a new deal designating the operator as a co-exclusive Official Sports Betting Partner of MLB. While the multi-year arrangement includes all the promotional bells and whistles commonly associated with such deals, it also includes a streaming arrangement that will likely bring plenty of…
The good times continue rolling in Nevada where gaming revenue for January 2023 was up a whopping 18 percent over the previous year. Statewide, regulated Nevada gaming operators collected $1.27 billion, compared with just $1.08 billion in January 2023. But while casino operators are celebrating, financial analysts warn that the Silver State's fast ride could…
MGM Resorts and BetMGM are taking advantage of the most popular gaming product in the United States with the launch of their new omni-channel slot experience, MGM Riches. Touted as "the companies' first custom slot experience that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties throughout…
Bally's is pulling the plug on Monkey Knife Fight, a daily fantasy sports (DFS) site the company acquired during a buying spree aimed at beefing up its sports products. Monkey Knife Fight's untimely demise comes just two years after Bally's acquired the up-and-coming DFS operator for $90 million. When Bally's first purchase Monkey Knife Fight,…
The Seattle Kraken and Muckleshuck Indian tribe made NHL history last week when they announced that the tribe's logo would be appearing on the hockey team's sweaters. This marks the first time that an an NHL team has partnered with an Indian tribe on a sponsorship patch. Though the deal has much in common with…
US-facing sportsbook operators are gearing up for the NCAA Men's Basketball Tournament (aka, March Madness) and, according to a recent survey conducted by VegasOdds, this year's tournament could produce a massive $6 billion handle. The results of the survey highlight the highly cyclical nature of the US market, and provides some insight into the collective…
The UK horse racing business has seen its shares of ups and downs over the past decade as shrinking interest in the sport and the chaos of the pandemic have eaten into its core business activities. But the British love their Grand National and that signature event has a new official betting partner with an…
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