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Tyson Fury, Paul Logan and the Rise of ‘Sportainment’

If you feel like you've noticed a lot more sporting events involving YouTube celebrities and other non-professional athletes, you're not alone. The curious rise of "sportainment" is coinciding with a tidal wave of regulated sports betting to create a whole new, and very popular, segment of sport aimed at drawing in eyeballs, and wagers. Sportainment,…